FAQ
Clear answers before you start.
What is AI visibility or GEO?
AI visibility, often called generative engine optimisation or GEO, is the work of making your brand and product information clearer, more useful and more eligible to appear in relevant AI-generated answers.
Can Vialtry guarantee that ChatGPT will recommend my brand?
No. AI platforms control their own answers and use many signals. Vialtry measures current visibility, identifies practical gaps and helps improve the information and evidence available to these systems.
Are ChatGPT ads connected to organic recommendations?
No. Advertising does not influence organic ChatGPT answers. Paid advertising and organic AI visibility are separate channels, although a coordinated strategy can create a clearer customer journey.
Does Vialtry manage the advertising account?
Vialtry can support campaign strategy, setup, landing-page alignment, tracking and ongoing optimisation. The exact operating model is agreed before a pilot begins and depends on platform eligibility and access.
Who pays the media budget?
The client pays advertising spend directly and separately from Vialtry service fees.
Can Vialtry improve our existing product pages?
Yes. Vialtry can audit and improve product attributes, benefits, comparisons, FAQs, structured data and supporting evidence, subject to your approval of factual changes.
Does this work only for Shopify brands?
No. Vialtry works with D2C and ecommerce brands, marketplace sellers, consumer brands and agencies. The implementation method depends on your website, catalog and sales channels.