VIALTRY FAQ
Plain-language answers about making ecommerce products easier to understand in AI answers, what Vialtry measures, and what an audit or engagement can and cannot promise.
An AI visibility audit checks how a brand or selected products appear when people ask relevant buying questions in AI tools. It can include prompt-level checks, competitor comparisons, source and citation review, and an analysis of product-page or catalog information. The scope and platforms should be agreed before the audit starts.
Generative Engine Optimisation (GEO) is work that makes a brand and its products easier for generative AI systems to understand, retrieve, cite and describe. For ecommerce, it often involves clearer product facts, useful category evidence, structured data and measurement. It cannot guarantee an organic recommendation.
Answer Engine Optimisation (AEO) organises and explains useful information so answer tools can understand it and use it when responding to relevant questions. GEO and AEO overlap; Vialtry applies both to product discovery and ecommerce buying journeys.
No. Paid advertising and organic answers are separate. Buying ads does not purchase or guarantee an organic recommendation. Vialtry treats paid advertising as a distinct acquisition channel and measures it separately from organic visibility.
The agreed platform set can include ChatGPT, Gemini and Perplexity, along with relevant AI search or shopping experiences. Availability, answer behaviour and data access differ by platform, so the specific platforms and prompt set are confirmed for each engagement.
No. AI platforms control their own answers, and results can vary by query, location, date and available sources. Vialtry can measure a defined set of answers, identify information gaps and help improve product facts and evidence, but it cannot promise a particular mention, rank or sale.
Vialtry combines visibility checks with commerce-focused product-page and catalog analysis and practical implementation support. The depth and feature set differ by provider and plan, so compare the current offers and confirm which work is included. See our tool comparisons for a starting point.
Vialtry was founded by Ankit Sharma. He has 18+ years of overall professional experience, including 13+ years in ecommerce and online sales and 5 years in product management. Read more on the About Vialtry page.
The answer depends on the category. Examples include material, fit and care for apparel; ingredients and skin suitability for skincare; and dosage, dietary information and certifications for supplements. Facts should be accurate, consistent and easy to find on the product page and in structured fields.
Metafields let a brand store specific product facts in structured fields, separately from general marketing copy. They can help keep details consistent across a catalog. The right fields depend on what customers need to compare products in a particular category.
Vialtry can prepare product-data and content improvements for a Shopify store. Proposed factual changes should be reviewed by the brand before they are published. The available workflow depends on the store setup and the agreed scope.
Timing varies by platform, category and the sources those systems use. Some changes may be reflected sooner than others. Vialtry measures before and after against an agreed prompt set instead of promising a fixed timeline.
Start by sharing your website, category and priority with Vialtry. We will confirm whether a focused audit is a useful next step and what it covers. Contact us at vialtry.com/contact, email hello@vialtry.com or WhatsApp +91 96677 48993.