VIALTRY FAQ
A practical explanation of how product information helps Shopify brands become easier to understand across search and AI shopping experiences.
No. Structured data helps machines understand product facts, but recommendation systems can also use the visible product page, product feeds, reviews, reputable third-party sources and the shopper’s query. Better data improves clarity; it does not guarantee a recommendation.
The answer depends on the category. Examples include material and fit for apparel; active ingredients and skin suitability for skincare; and dosage, dietary information and certifications for supplements. The information should be factual, consistent and easy to find.
Metafields let a brand store specific product facts in a structured way, separate from marketing copy. They are useful for information that varies by product and needs to remain consistent across a catalog.
Vialtry prepares product-data improvements for Shopify stores. The appropriate workflow is to review proposed factual changes before they are published.